Sales PromotioN for PRD | Pernod Ricard Group Germany
Brief: Developing a promotion brand which indicates "The Glenlivet" globally as the first single malt: "The single malt that started it all."
The challenge was to fit the leaflet designed for VIP customers in the bottles packaging and an envelope.
Product launch
The bottle was designed by the architect Frank O. Gehry. The size of 80 mm x 290 mm [closed] fit into the packaging of the bottle.
SAlES Promotion
A tiny booklet sat on top of the bottle inside the packaging. Size: 80 mm x 80 mm [closed]
